The Importance of a Responsive Web Design for Your Business
With the digital age growing by leaps and bounds, your website is the online blueprint for your business. It is the first impression of your company’s ethics and is often perceived as the portrayal of what your business stands for. Naturally, you take a lot of time and money to plan out every detail of your website meticulously, in order to ensure it is informative, novel and accessible. No matter how beautiful or detailed your website is if it’s not accessible on any device, it’s viewership is compromised. A website that looks good on both the desktop and the mobile is easier to access and offers the necessary information on the go. In short, such a website is ‘responsive’.
Below is a detailed overview of the necessity of responsive website design for a business.
Increased Viewership from Mobile Users
Just a decade ago, company owners would create two versions of their website- one for the computer users, and the other for mobile users. With increasing traffic from mobile users, maintaining two different versions of a single website is not only time-consuming but also pretty cumbersome. Nowadays, it is possible to have a single responsive website that can work seamlessly with any device. This ensures that you stay in the mind of your mobile users as well.
A User-Friendly Experience
This is probably the biggest benefit of having a responsive website design. Your customers see your website as the most accurate representation of your business. Unresponsive websites appear fine on the desktop and laptop, but usually appear distorted when viewed from the mobile or tablet. Texts are shuffled, images don’t align, and users end up scrolling through numerous pages to search for the required information. This obviously makes the entire experience very hassled and difficult. So do you think users would prefer coming back to your website? Yes, we don’t think so either. To prevent similar scenarios, it would be worthwhile to check your website design. The benefits you’ll get in the long run will far exceed whatever you spend in the beginning.
Enhances Your SEO Efforts
This may seem like a no-brainer but the fact is that responsive websites are more likely to rank higher in SERPs. The seamless user experience coupled with high-quality content can actually cause users to linger around for a longer period of time. Even Google recommends making websites responsive. In addition to promoting a good user experience, it boosts your SEO efforts across a variety of platforms.
With advances in technology, more and more people are browsing the internet through handheld devices. Apple alone has launched six screen resolutions and four screen sizes for its iPhone. Having a responsive website negates the need to continuously develop new layouts of the website, in order to stay abreast of the ever-growing technology of devices. Also, this simple measure makes your website accessible on newer devices that users use to browse the internet, such as smartwatches and so on.
Lower Website Maintenance Costs
Finally, another advantage of having a responsive website is that it gives you the option of running a single website as compared to running two versions of the same website. Obviously, this translates to lower maintenance costs. Of course, the costs are slightly higher in the beginning, but ultimately the cost reduction becomes more apparent. Besides, it is less time-consuming and requires fewer skills. Hence, this gives you the freedom to devote more time to other essential aspects of your business. What’s more, you could also make customized, location-based offers to usher traffic to your website.
To sum up, a responsive website design can save you money, hassle, maintenance time and even help you convert organic traffic into a loyal client base in the long run.